Case study · Health and social impact app
Rakt Sanjeevani
A complete brand overhaul, mascot, app icon, launch video and Meta ads troubleshooting for Rakt Sanjeevani, a blood donation app, with 10k+ installs at launch.
10k+initial app installs
- Client
- Rakt Sanjeevani
- Industry
- Health and social impact app
- Work
- App launch and branding
- Services
- Branding, YouTube and video, Google and Meta ads
The project
Rakt Sanjeevani is a blood donation app. We handled its brand and launch creative end to end, from the app icon to the launch film, and helped get its launch campaign running on Meta.
What we did
- Brand overhaul: a new identity for the app, so the store listing, the app itself and the campaign all looked like one product.
- Mascot design: a friendly character to make a serious subject approachable in the app and in social media content.
- App icon: designed to stay clear and recognisable at small sizes on a crowded home screen.
- Launch video: a short film explaining the app and why it matters, produced in-house.
- Meta ads integration: troubleshooting the connection between the app and Meta's ad tools so launch campaigns could run and be measured properly.
The results
The launch brought in 10,000+ initial app installs, with the new brand carried consistently from the app icon to the launch film.
Launching an app or product?
See our branding agency and video production services.
